By Ella Hall, Director at Large and Events Committee Chair
Connecting Upholstery Professionals: The Main Objective
The recent Nashville meetup hosted by the National Upholstery Association (NUA) in partnership with Schumacher had one clear goal: fostering in-person connections among local upholstery professionals. While virtual interactions have their value, there’s something transformative about meeting face-to-face. As Grace, an NUA board member who hosted the event, shared, “In-person meetings bring a different conversation and energy. They break down barriers and often lead to more meaningful communication, even on social platforms post-event.”
A Natural Partnership: How NUA and Schumacher Collaborated
When brainstorming venues for the event, options like antique stores, fabric showrooms, and even bars were considered. Ultimately, the team landed on Schumacher, a renowned fabric company whose involvement felt like a natural partnership. After a cold email from Grace on behalf of the NUA, Schumacher enthusiastically agreed to collaborate, providing a stunning venue and memorable swag. This partnership also aligned with Schumacher’s commitment to engaging more deeply with the design and upholstery community.
Reaching the Target Audience
The event’s target audience included upholstery workrooms, drapery professionals, and soft furnishings specialists, with students of the trade also invited. Engagement efforts leaned on social media and email outreach. The turnout of 14 attendees proved meaningful, with over 50% of RSVPs showing up to connect.
Event Highlights
The event’s lack of formal programming encouraged organic conversations and networking. Attendees appreciated the relaxed atmosphere, and the enthusiasm in the room was palpable. Schumacher’s store manager welcomed attendees, provided insights into the store’s offerings, and ensured their products were showcased effectively. Swatch books on the tables and swag bags were thoughtful touches. Feedback was overwhelmingly positive, with participants expressing gratitude and a desire for more events like this. “Everyone wants to stay connected,” Grace noted. “This was just the first of many to come.”
The Benefits to NUA Members
From swag bags to the invaluable sense of community, the event offered tangible and intangible benefits to NUA members. Attendees left not just with new notebooks and fun yardsticks sponsored by NUA industry partner, Ronco, but also with strengthened connections and new friends. Plans are already underway for continued collaborations with Schumacher this time with interior designers. The success of this type of meetup underscores the importance of casual, approachable gatherings. As NUA reflects on this milestone, the emphasis will remain on fostering genuine connections within the upholstery community.
Host Your Own NUA Event!
Hosting your own NUA event is easier than you think! The NUA team will provide support every step of the way. You’ll be connected with a liaison who will help you plan and talk through the details before your event. Whether you’re considering a small meetup or a larger gathering, we’re here to make it a success. If you’re interested in hosting an event in your city, please reach out to us, we’d love to hear from you!
