Join us on September 10th at 1:00 pm EST for  this months webinar

 website basics

Presented by Jason Chagnon

Is having a website important to your Upholstery business? In today's world, it seems if you don't have a website do you even exist? I know having a website can seem like one more thing to handle in an already crazy schedule, but a well thought out website can actually save you time and your sanity. How? You ask.  Here are a few ways.

Good SEO will help your customers find you. By consistently doing a few small things you can greatly impact how you show up in searches. Coming up in a google search will help your clients find you and not your competition.

Displaying a list of the services that you offer lets your clients know that they have come to the right place.  By giving your clients a clear way they can contact you to discuss their project saves them, and you, time. Maybe you are currently busy and not looking for new clients. A website will keep your information out there for when you are. Potential clients use the internet to find what they need.

A great website will help you with the know, like and trust factor. We all know that people do business with people they like and trust. When you display photographs of your past work and share your story, it helps clients to feel like they already know and trust you. A well designed and thought out website can help attract your ideal client and open the doors to communication with them.

Jason will share actionable ways to maximize your existing website or if you don't have one get you started on the right foot.

Jason Chagnon is President of Providentia Marketing, an inbound marketing firm specializing in the home care industry. Providentia Marketing offers a range of services to satisfy the marketing needs and fit the budgets of all kinds of senior care firms. The company was founded with a simple mission: to make great marketing more affordable to the senior care industry. Whether you’re looking for a new website or an effective way to stand out from the competition, Providentia Marketing can help. To reach them send an email to

jason@providentiamarketing.com, call 888-229-8057 or visit www.ProvidentiaMarketing.com.

Members, to sign up for the Webinar check your email dated 8/27/19 for the link.

*Webinars are only available to NUA members. Not a member yet? Sign up here.

We look forward to seeing you at the webinar and don’t forget you can ask questions.

Join us September 15th for The National Upholstery Associations first Sponsored event, the Upholstery Symposium. The Symposium is the pre-event to the Annual Custom Workroom Conference being held this year in Concord North Carolina.

The Symposium is a two part event beginning with a panel of Upholsterers. The theme is take your skills to the next level, aspire to inspire. The panelists will be sharing who and what inspires them as well as answering questions asked by our moderator, Elizabeth DeCrescenzo of Nailed it Upholstery. You will hear their personal insight into the processes used in their workrooms and professional lives as well as how they continue to improve on their skills.

The four panelist are Rachel Fletcher of Knox Upholstery, Grant Trick of Design Industry, Cynthia Bleskachek of the Funky Little Chair,  and Bruno Lopez of Atelier de France . All passionate about Upholstery and well known in the field. Each have different back grounds and came to learn upholstery in different ways. From traditionally trained to no formal training at all. It’s sure to be a spirited conversation. One you don't want to miss. We will wrap up this lively discussion with audience questions.

Afterwards there will be a reception with light refreshments where you can meet and mingle with fellow upholsterers. With over 70 Professional Upholsterers signed up so far, this is a great opportunity to Network with your peers. We hope to see you there!

For more information about the event and how to register click here to be taken to the event page.

Thank you to our amazing event sponsors Ronco, Albany Foam, United Fabrics, C.S. Osbourne, Professional Upholsterers Network, BSUF British School of Upholstered Furniture, Upholstery Education and Nailed it Upholstery for their support of this event.

NUA President Rachel Fletcher and VP Audrey Lonsway sat down with Ceil DiGuglielmo from the Sew Much More Podcast. They talked about how the NUA was formed, challenges facing the upholstery industry, and more. Listen here: http://ceildi.libsyn.com/158-rachel-fletcher-and-audrey-lonsway-talk-about-the-new-national-upholstery-association

The National Upholstery Association held the first monthly webinar on July 9, 2019. The "Meet the Board" webinars gave members and public a chance to meet the current Board of Directors and ask questions about the future of this association.  View it here: https://youtu.be/aIMluca_fmQ

Webinars will be the 2nd Tuesday of each month at 1` pm ET. August's webinar will be presented by Fabric Supply Inc's Owner, Randy Oelschlager on the topic of all things FOAM.